Onni Group intends to buy Los Angeles Times Building

Onni Group of Vancouver, Canada, has committed to purchase the historic Los Angeles Times building and complex located across the street from Los Angeles City Hall. The developer agreed to pay about $120 million for the 750,000 square foot property from Tribune Media Company.  Onni intends on developing parts of the complex into apartment, retail, and office spaces. The LA Times is a tenant in the building. We photographed the property on behalf of Eastdil Secured who represented Tribune in the transaction.

Los Angeles Times BuildingLos Angeles Times Building - Magic HourLos Angeles Times Building - Magic HourLos Angeles Times Building - InteriorsLos Angeles Times Building - InteriorsLos Angeles Times Building - InteriorsLos Angeles Times Building - Interior

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Use Magic Hour Photography to Make Projects Pop

“Magic Hour” is a term used by photographers and cinematographers referring to the period of time before and after sunset or sunrise.

Because the sun is so low in the sky, the quality of light takes on a golden color and a soft and beautiful quality.   Magic hour extends to after the sun is below the horizon and ends when the sky turns black.  This time of day can be a wonderful time for photographing buildings.  In fact, buildings that are ordinary looking during daytime can look extraordinary at sunset.  While not every building can look good at sunset, it helps enormously if the building has exterior lighting, neon signage, and lit windows.  Retail properties, especially, can look quite sexy if they have colorful neon signs.  Office buildings look particularly good when they have lit windows.  Buildings with no windows or exterior lighting, such as industrial buildings, are usually not good candidates for magic hour photography.

The duration of magic hour varies according to the time of year.  It is longest during the summer, especially close to the summer solstice, and can last up to forty minutes.  It is shortest in the winter and can last as little as ten minutes.  The length of magic hour has a direct effect upon how much photography can be done in a session.  For example, if a large shopping center with many stores needs to be photographed, only a limited number of photographs can be taken if magic hour only lasts 15 minutes.  In addition, exposure times for photographing sunset scenes can range between one and thirty seconds.  Scenes capturing the headlights of passing cars can involve exposure times of one to two minutes.

Because of the long exposure times involved in magic hour photography, capturing people in scenes may result in blurred or “ghosted” figures. People can be photoshopped into shots, if necessary, but this can be a time consuming process.  Sunset skies in Los Angeles can often lack drama and are usually cloudless, taking on a deep blue color.  Photoshop can be used to replace plain skies with beautiful sunset clouds for added drama.

Please take a look at our Magic Hour Gallery

Pasadena Towers 800 E. Colorado Blvd.

Pasadena Towers – Day versus Sunset

 

 

Pasadena Towers

Pasadena Towers

 

The Shops at Crystals - Las Vegas

The Shops at Crystals – Las Vegas

 

15 & 25 Enterprise, Aliso Viejo

15 & 25 Enterprise, Aliso Viejo

 

8th & Hope apartment tower rooftop terrace - Los Angeles

8th & Hope Apartment Tower Rooftop Terrace

 

The Shops at Crystals - Las Vegas

The Shops at Crystals – Las Vegas

 

East Puente Hills Mall sunset

East Puente Hills Mall

 

PalmTerrace at sunset

Palm Terrace

 

Los Angeles Times Building and Los Angeles City Hall at night

Los Angeles Times Building & City Hall

 

5410 Wilshire building at sunset

5410 Wilshire Building

 

Aon Building Aerial - Downtown Los Angeles at sunset

Aon Building Aerial – Downtown Los Angeles

 

East Puente Hills Mall sunset

East Puente Hills Mall

 

Downtown Los Angeles - Aerial Sunset Magic Hour

Downtown Los Angeles – Aerial

 

1055 E. Colorado building Pasadena CA

1044 E. Colorado, Pasadena CA

 

Staples Center and LA Live South Park Aerial - Downtown Los Angeles

Staples Center and LA Live – South Park Aerial – Downtown Los Angeles

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Super Wide Angle Corporate Photography

Corporate Photography is about producing the client’s vision, which means problem solving.

The Canon 17mm Tilt-Shift,  extends our ability to capture the sometimes required, wide angle photographs, while maintaining architecturally correct perspective, a basic prerequisite in corporate photography.  This lens approaches capturing a 180 degree view without adding spherical distortion common in “fish eye” lenses.  In addition, it enables us to take photos that would be impossible with conventional wide angle lenses.  See the difference below between a 24mm lens, the widest lens we have been using up till now, and the 17mm lens–both photos were taken from the same spot. You don’t often get a second chance while on location so having the proper equipment on hand can make or break an assignment and nothing is better than having happy repeat clients.

Wide angle architectural with 24 and 17 mm lenses

Other examples:

Wide angle interior corporate photography

375 N La Cienega, Los Angeles - Wide angle architectural corporate photography

375 N La Cienega, Los Angeles

 Roosevelt Lofts, Los Angeles - Wide angle interior corporate photography

The Roosevelt, Los Angeles

 

1 Columbia Place, San Diego - Wide angle interior and exterior corporate photography

1 Columbia Place, San Diego

 

The Roosevelt, Los Angeles - Wide angle exterior corporate photography

The Roosevelt, Los Angeles

 

Brookdale - Wide angle interior corporate photography

Brookdale

 

 

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Rescuing a Sunset Photo

The assignment was a last minute request to deliver a sunset pool shot for the cover of an offering memorandum. We set up the camera on a tripod and waited for “magic hour”–the time of day just after sunset when the brightness of the sky matches the surroundings. However, while the pool and deck lights were supposed to come on at sunset, they never did. And one of the elements that contributes to a successful pool shot is a lit pool. Our challenge was to retouch one of the shots taken and transform it into a presentable cover photo.

 

NoHoLofts_800

 

 

Our solution was to use a shot taken a little earlier just after the sun set.  The sky was replaced with a more interesting one that showed a sunset sky with clouds.  The windows had to be retouched to show reflections from a sunset sky.  And of course the pool had to look like the pool lights were on. To achieve this effect we took the surface of a pool from a totally different project that was photographed at sunset a few days before this shoot.  The result was successful and ended up on the OM cover.

 

NoHoLofts_after_sm

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